About this Website

This website provides information and resources about alternative marketing (often referred to as direct marketing) for seafood. We have distilled information from diverse, readily available sources and from interviews we conducted with commercial fishermen, buyers and others in fishing communities on both the east and west coasts as part of a research project (see Support below). The website provides documents, website links, and contact information for various agencies relevant to seafood marketing. While this website is geared primarily toward US West Coast fishermen and communities, much of it is applicable to those in other regions who are interested in establishing or expanding alternative markets for seafood.


This website was developed through a collaboration among many individuals. We are especially grateful to the many people who generously shared their knowledge, insight and expertise: our fishing community collaborators, advisory committee members, additional website reviewers and others. We also are thankful to those who provided and allowed us to use their published materials including the Fishermen’s Direct Marketing Manual (Johnson et al. 2007) Small Farm and Direct Marketing Handbook (Barrentine et al. 2010) and various publications from the National Sustainable Agriculture Information Service (aka ATTRA) from which we extracted quotes and other materials. 


This website was developed as part of a research project entitled, “Toward resilience and sustainable seafood supply: Assessing direct marketing programs for west coast fishing communities,” funded by the National Sea Grant Social Science Research Initiative, through California Sea Grant Project No. NA2233-C, NOAA Grant No. NA10OAR4170060, R/SOC-02 and Oregon Sea Grant Project NOAA Grant No. NA10OAR4170059, NB223B. Additional support was provided by the: California Sea Grant Extension Program; Oregon Sea Grant Extension Program; Marine Science Institute, University of California Santa Barbara; and Institute of Marine Sciences, University of California Santa Cruz.

Statements and Photographs

The statements on this website are those of the authors and not necessarily those of the sponsors or reviewers. The mention of specific businesses or commercial products, their source, or their use in connection with material reported herein is not to be construed as actual or implied endorsement. Photographs may not be used without the written permission of the website authors (contact MarketYourCatch@gmail.com).